ESOMAR 37 Answers

Veriva Insights Ltd is a UK-based market research and online panel access company supporting quantitative and qualitative research projects across international markets.

We support agencies, consultancies, brands, healthcare research teams, advertising teams, product teams, and corporate insight departments.

Our work is for legitimate research purposes such as consumer, B2B, healthcare, customer experience, product testing, brand tracking, advertising research, concept testing, and multi-country studies.

Veriva Insights does not position research participation as direct marketing, lead generation, sales promotion, or advertising solicitation.

Coverage supports 4M+ accessible online respondents across 30 countries via direct, partner, and network panel sources.

Yes. Veriva Insights has trained project management and operations staff responsible for feasibility review, sample planning, quota management, source performance monitoring, fieldwork operations, and quality control.

Automated routing and partner platforms may be used, but sampling decisions are not treated as purely automated outcomes. Human project oversight is applied throughout delivery.

Veriva Insights offers both sample-only and managed data collection services.

Projects can be supported as simple sample-only assignments or multi-country managed fieldwork with active operations support.

Veriva Insights derives sample from a project-specific combination of direct, partner, and network sources.

Source composition varies by country, audience type, incidence, sample size, survey length, device requirements, and timeline.

The share of direct, exclusive, and partner sample varies by market, target audience, and project feasibility.

Some projects may be fulfilled through a single approved source, while others require controlled blending across multiple approved sources.

Source-level transparency can be provided where commercially and contractually permitted.

Recruitment channels vary by source, geography, and audience profile. Most online panel sample is non-probability sample controlled through screening, quotas, and quality checks.

Validation is layered and includes both source-level and project-level controls.

No single method is treated as sufficient on its own.

Veriva Insights operates under the Veriva Insights Ltd business name on www.verivainsights.com.

Respondents may access surveys through Veriva-managed links, client-hosted links, partner panel portals, dashboard invitations, mobile web links, and router entry points.

Traffic mix by mobile, desktop, email, dashboard, or app varies by country and project type.

Veriva Insights primarily provides a managed service model with active operational oversight from feasibility through delivery.

Self-serve or API-style workflows may be considered for selected clients, but managed service remains the standard model.

Where multiple sources are used, Veriva Insights can provide project-appropriate source transparency and source planning details subject to contracts.

Clients can request source restrictions or exclusions before launch. Feasibility, pricing, and timelines may change depending on those restrictions.

For recurring trackers, source consistency plans and source-category reporting can be agreed in advance.

General consumer sources support brand, usage, CX, concept, advertising, FMCG, retail, and lifestyle work.

B2B sources support decision-maker and role-specific professional studies.

Healthcare sources can support HCP, patient, and caregiver studies where legal and ethical controls permit.

Recontact-capable sources may support longitudinal studies, product tests, online communities, and qualitative follow-up where consent and source rules allow.

Typical process steps include:

Commonly available profile fields include country, region/state, age, gender, language, education, and employment status.

Additional fields may include household, income, category behavior, professional role, and healthcare-specific attributes where permitted.

Append variables may be available where source permissions, consent, privacy requirements, and contracts allow.

Feasibility requires country, audience definition, sample size, incidence assumptions, LOI, quotas, field timeline, device rules, and screening criteria.

Feasibility is provided as an estimate and may include expected range, risk level, recommended design adjustments, and delivery assumptions.

Clients are informed as early as possible. Causes are diagnosed and practical mitigation options are proposed.

Mitigations can include extending field time, adjusting quotas, adding approved sources, tuning screening criteria, or improving survey design/device compatibility.

Supplier-side routing may be used through approved partners to match participants using profile, country, eligibility, and quota conditions.

Participants may be invited via email, dashboard, portals, mobile links, or router entry points.

Routing can be restricted or excluded for sensitive studies or source-controlled trackers where agreed before launch.

Router time limits vary by source. Veriva Insights expects approved sources to manage respondent experience and avoid long disqualification loops.

Where available, indicators such as entry-to-complete time, screenout rates, dropout, and router conversion are monitored.

Participants are generally shown limited pre-entry information such as broad topic, estimated survey length, incentive, device requirement, and instructions.

Detailed qualification criteria are typically not disclosed in order to reduce misrepresentation risk and screening bias.

Some sources allow dashboard-based survey choice and may display length, reward, broad topic, and device compatibility.

Other sources route or invite respondents directly to specific surveys.

Incentive levels are usually set by source and market conditions. Controlled adjustment may occur for hard-to-reach profiles and urgent timelines.

Project-level communication on material incentive changes can be provided where relevant. Participant-level incentive detail is generally not shared by default.

Satisfaction measurement depends on source capability. Some sources capture direct respondent feedback while others rely on operational indicators such as dropout, complaints, and participation behavior.

Normative satisfaction data may be available for selected sources, not guaranteed for all studies.

Project-level debriefs can be provided on request and may include:

Participation frequency is primarily controlled at source level and varies by country and audience type.

Additional controls can be applied for trackers, product tests, recontact, and sensitive research to reduce respondent fatigue and unwanted repeat exposure.

Internal source data may include registration date, source channel, demographic profile, participation history, starts/completes/screenouts, reward history, and quality flags.

Individual-level operational panel data is generally not shared due to privacy, security, and confidentiality constraints.

Aggregated project analysis can be provided where available.

Project-level identity and duplicate controls may include:

For one-off studies, source blending may be used to improve feasibility and quota balance.

For trackers and recurring waves, source consistency can be pre-agreed and monitored across waves.

Source append data may be provided as direct labels, categories, or anonymized codes depending on permissions.

Quality tracking indicators can include:

Veriva Insights supports in-survey controls for random responding, logical inconsistency, overuse of nonresponse, rapid completion, and low-quality open-end answers.

Clients are encouraged to agree quality/rejection rules before launch, including attention thresholds, speed logic, and open-end standards.

Primary website: www.verivainsights.com

Recommended privacy notice path: www.verivainsights.com/privacy-policy

Privacy notice should cover data types, purpose, legal basis, consent, sharing, transfers, retention, rights, security controls, and complaints.

Veriva Insights aims to operate in line with UK data protection requirements and GDPR principles where applicable.

Processing uses appropriate lawful basis based on project context, with additional safeguards for sensitive data categories.

Data minimization, purpose limitation, retention controls, supplier controls, and breach escalation procedures are applied.

Where required, a designated privacy lead or Data Protection Officer can manage governance and rights requests.

Consent may be captured at panel registration, survey entry, project-specific consent points, and recontact consent workflows as applicable.

Consent management options may include account settings, unsubscribe links, support channels, and privacy request channels.

For partner-owned sources, consent controls are handled by source owners and coordinated by Veriva Insights where required.

Incentive compliance is monitored against local requirements, healthcare restrictions, anti-bribery expectations, and project-specific compliance constraints.

For healthcare projects, incentive design may require stricter governance and fair-market-value considerations.

Approved source partners are expected to comply with applicable local laws for incentive administration.

Research involving minors is treated as sensitive and subject to additional safeguards, including age checks and parental/guardian consent where required by law.

Veriva Insights aims to align with recognized industry guidance such as ESOMAR principles where applicable; ESOMAR membership status should be considered in progress unless formally confirmed.

Children's data is not knowingly processed without appropriate consent and safeguards.

Yes. Privacy is considered during project setup through data minimization, access limitation, secure transfer procedures, and risk review before launch.

Additional project-specific controls are recommended for sensitive data, healthcare, minors, product tests, and recontact studies.

Security controls include restricted access, role-based control where practical, confidentiality obligations, secure file transfer where required, retention limits, and incident escalation procedures.

Veriva Insights does not currently claim ISO 27001, ISO 20252, SOC 2, Cyber Essentials, or equivalent certification unless evidenced in writing.

Formal certification work is currently in progress and status can be shared once officially completed.

Veriva Insights follows recognized market research quality principles for sample sourcing transparency, respondent protection, data quality control, and responsible fieldwork.

Veriva Insights is not currently claiming ISO 20252 certification.

ISO 20252 evaluation and certification readiness work is in progress, and this response will be updated after formal certification is obtained.

Selected project-level metrics can be provided depending on source capability, country, client requirements, and contractual permissions.