Quality Management

ESOMAR 37 Answers

Veriva Insights Ltd response framework for ESOMAR 37 due-diligence questions.

Veriva Insights Ltd

Company Name: Veriva Insights Ltd

Business Type: Online Sample, Panel Access, Market Research Fieldwork, Data Collection Support

Email: sales@verivainsights.com

Address: Siu Offices, 4-6 Greatorex Street, London, United Kingdom, E1 5NF

Website: www.verivainsights.com

Coverage: 4M+ online respondents across 30 countries

Document Version: v1.0

Certification Status: Formal ISO certification claims are not currently declared. Certification roadmap is in progress.

ESOMAR Membership Status: ESOMAR membership/corporate membership status is currently in progress and should not be treated as active membership yet.

Prepared For: Clients, Research Agencies, Procurement Teams, Compliance Teams, and Data Collection Buyers

Services: Online sample, fieldwork support, survey programming coordination, consumer research, B2B research, healthcare audience access, and multi-country data collection.

Company Profile

1. What experience does your company have in providing online samples for market research?

Veriva Insights Ltd is a UK-based market research and online panel access company supporting quantitative and qualitative research projects across international markets.

We support agencies, consultancies, brands, healthcare research teams, advertising teams, product teams, and corporate insight departments.

Our work is for legitimate research purposes such as consumer, B2B, healthcare, customer experience, product testing, brand tracking, advertising research, concept testing, and multi-country studies.

Veriva Insights does not position research participation as direct marketing, lead generation, sales promotion, or advertising solicitation.

Coverage supports 4M+ accessible online respondents across 30 countries via direct, partner, and network panel sources.

2. Do you have staff responsible for sampling algorithms and automated functions?

Yes. Veriva Insights has trained project management and operations staff responsible for feasibility review, sample planning, quota management, source performance monitoring, fieldwork operations, and quality control.

Automated routing and partner platforms may be used, but sampling decisions are not treated as purely automated outcomes. Human project oversight is applied throughout delivery.

  • Sample feasibility and incidence-rate assessment
  • Quota design, nationally representative and custom quota structures
  • Consumer, B2B, and healthcare audience targeting
  • Survey flow testing and fieldwork pacing controls
  • Supplier coordination and escalation processes
  • Data-quality checks including speeding, straight-lining, duplicate review, and open-end checks
  • Privacy, confidentiality, and responsible data handling

3. What other services do you offer beyond sample-only support?

Veriva Insights offers both sample-only and managed data collection services.

Projects can be supported as simple sample-only assignments or multi-country managed fieldwork with active operations support.

  • Online sample access
  • Consumer panel access
  • B2B respondent access
  • Healthcare respondent access where legally and ethically permitted
  • Multi-country fieldwork
  • Survey programming coordination
  • Survey link testing and screener review support
  • Translation coordination where required
  • Quota management
  • Fieldwork monitoring
  • Data quality checks
  • Respondent validation support
  • Open-end review and completion reconciliation
  • Project-level fieldwork reporting

Sample Sources and Recruitment

4. From what sources of online sample do you derive participants?

Veriva Insights derives sample from a project-specific combination of direct, partner, and network sources.

Source composition varies by country, audience type, incidence, sample size, survey length, device requirements, and timeline.

  • Online research panels
  • Permission-based respondent communities
  • Partner and network panel sources
  • Specialist B2B access providers
  • Healthcare recruitment sources where permitted
  • Verified professional databases
  • Recontactable respondents where consent allows
  • Targeted low-incidence recruitment sources

5. Which sources are proprietary or exclusive and what share does each represent?

The share of direct, exclusive, and partner sample varies by market, target audience, and project feasibility.

Some projects may be fulfilled through a single approved source, while others require controlled blending across multiple approved sources.

Source-level transparency can be provided where commercially and contractually permitted.

6. What recruitment channels do you use and are methods probabilistic or non-probability?

Recruitment channels vary by source, geography, and audience profile. Most online panel sample is non-probability sample controlled through screening, quotas, and quality checks.

  • Panel registration pages and member communities
  • Email invitations and mobile-access links
  • Digital recruitment campaigns and referral programs
  • Partner communities and loyalty ecosystems
  • B2B professional channels
  • Healthcare-focused channels where permitted

7. What validation is used to ensure participants are real, unique, and who they claim to be?

Validation is layered and includes both source-level and project-level controls.

No single method is treated as sufficient on its own.

  • Email verification
  • Mobile or SMS verification where available
  • IP, geo-location, and device checks where available
  • Cookie checks and digital fingerprinting where permitted
  • VPN or proxy risk review where available
  • Duplicate account and duplicate completion checks
  • Profile consistency checks and participation-history review
  • Fraud-risk scoring and manual review of suspicious patterns
  • Project checks: attention, consistency, speed, straight-line, open-end quality

8. What brand, domain, and app are used with proprietary sources?

Veriva Insights operates under the Veriva Insights Ltd business name on www.verivainsights.com.

Respondents may access surveys through Veriva-managed links, client-hosted links, partner panel portals, dashboard invitations, mobile web links, and router entry points.

Traffic mix by mobile, desktop, email, dashboard, or app varies by country and project type.

9. Which delivery model do you offer: managed service, self-serve, or API integration?

Veriva Insights primarily provides a managed service model with active operational oversight from feasibility through delivery.

Self-serve or API-style workflows may be considered for selected clients, but managed service remains the standard model.

10. If using multiple sources, what transparency and source control do you offer?

Where multiple sources are used, Veriva Insights can provide project-appropriate source transparency and source planning details subject to contracts.

Clients can request source restrictions or exclusions before launch. Feasibility, pricing, and timelines may change depending on those restrictions.

For recurring trackers, source consistency plans and source-category reporting can be agreed in advance.

11. How suitable are available sample sources for different research applications?

General consumer sources support brand, usage, CX, concept, advertising, FMCG, retail, and lifestyle work.

B2B sources support decision-maker and role-specific professional studies.

Healthcare sources can support HCP, patient, and caregiver studies where legal and ethical controls permit.

Recontact-capable sources may support longitudinal studies, product tests, online communities, and qualitative follow-up where consent and source rules allow.

Sampling and Project Management

12. Describe your process from invitation to survey completion and quota controls.

Typical process steps include:

  • Project specification review
  • Feasibility assessment
  • Sample plan creation and timeline confirmation
  • Survey link and flow testing
  • Quota and targeting setup (consumer, B2B, healthcare as needed)
  • Soft launch
  • Data and quality review
  • Full launch
  • Fieldwork monitoring
  • Quota balancing
  • Final quality checks
  • Clean data delivery or completion reconciliation

13. What profiling information is available, how often is it updated, and can appends be provided?

Commonly available profile fields include country, region/state, age, gender, language, education, and employment status.

Additional fields may include household, income, category behavior, professional role, and healthcare-specific attributes where permitted.

Append variables may be available where source permissions, consent, privacy requirements, and contracts allow.

14. What information is needed for feasibility and how do you set feasibility ranges?

Feasibility requires country, audience definition, sample size, incidence assumptions, LOI, quotas, field timeline, device rules, and screening criteria.

Feasibility is provided as an estimate and may include expected range, risk level, recommended design adjustments, and delivery assumptions.

15. What do you do if a project proves difficult or impossible to complete?

Clients are informed as early as possible. Causes are diagnosed and practical mitigation options are proposed.

Mitigations can include extending field time, adjusting quotas, adding approved sources, tuning screening criteria, or improving survey design/device compatibility.

16. Do you employ routers or yield-management techniques? How are participants allocated?

Supplier-side routing may be used through approved partners to match participants using profile, country, eligibility, and quota conditions.

Participants may be invited via email, dashboard, portals, mobile links, or router entry points.

Routing can be restricted or excluded for sensitive studies or source-controlled trackers where agreed before launch.

17. Do you set limits on time participants spend in router qualification flows?

Router time limits vary by source. Veriva Insights expects approved sources to manage respondent experience and avoid long disqualification loops.

Where available, indicators such as entry-to-complete time, screenout rates, dropout, and router conversion are monitored.

18. What project information is shown to participants before survey entry?

Participants are generally shown limited pre-entry information such as broad topic, estimated survey length, incentive, device requirement, and instructions.

Detailed qualification criteria are typically not disclosed in order to reduce misrepresentation risk and screening bias.

19. Can participants choose surveys from a list and what details are shown?

Some sources allow dashboard-based survey choice and may display length, reward, broad topic, and device compatibility.

Other sources route or invite respondents directly to specific surveys.

20. Can incentives be increased/decreased during fieldwork and flagged in data?

Incentive levels are usually set by source and market conditions. Controlled adjustment may occur for hard-to-reach profiles and urgent timelines.

Project-level communication on material incentive changes can be provided where relevant. Participant-level incentive detail is generally not shared by default.

21. Do you measure participant satisfaction at project level?

Satisfaction measurement depends on source capability. Some sources capture direct respondent feedback while others rely on operational indicators such as dropout, complaints, and participation behavior.

Normative satisfaction data may be available for selected sources, not guaranteed for all studies.

22. Do you provide project debrief reporting?

Project-level debriefs can be provided on request and may include:

  • Countries and audience scope
  • Fieldwork dates and achieved sample
  • Starts, completes, screenouts, and dropouts
  • Quota performance and quality flags
  • Rejection counts and source-level observations where permitted
  • Recommendations for future waves

Data Quality and Validation

23. How often can the same individual participate and how is participation frequency controlled?

Participation frequency is primarily controlled at source level and varies by country and audience type.

Additional controls can be applied for trackers, product tests, recontact, and sensitive research to reduce respondent fatigue and unwanted repeat exposure.

24. What participant-level data is maintained and what can be shared with buyers?

Internal source data may include registration date, source channel, demographic profile, participation history, starts/completes/screenouts, reward history, and quality flags.

Individual-level operational panel data is generally not shared due to privacy, security, and confidentiality constraints.

Aggregated project analysis can be provided where available.

25. How is participant identity confirmed at project level?

Project-level identity and duplicate controls may include:

  • Unique survey links
  • Source and respondent ID checks
  • IP, device, and geo checks where available
  • Cookie checks where permitted
  • Digital fingerprinting where available
  • Entry validation and completion validation
  • Manual review of suspicious patterns

26. How do you manage source consistency and source blend at project level?

For one-off studies, source blending may be used to improve feasibility and quota balance.

For trackers and recurring waves, source consistency can be pre-agreed and monitored across waves.

Source append data may be provided as direct labels, categories, or anonymized codes depending on permissions.

27. Describe quality/member tracking metrics and comparison of profile data to in-survey responses.

Quality tracking indicators can include:

  • Speeding, straight-lining, and failed attention checks
  • Duplicate attempts and unusual participation patterns
  • Contradictory profile vs in-survey answers
  • Geo mismatch and suspicious technical signals where available
  • Open-end quality and consistency checks
  • Quarantine or blocking actions based on repeated quality failure

28. For hosted/programmed projects, what controls reduce undesirable in-survey behavior?

Veriva Insights supports in-survey controls for random responding, logical inconsistency, overuse of nonresponse, rapid completion, and low-quality open-end answers.

Clients are encouraged to agree quality/rejection rules before launch, including attention thresholds, speed logic, and open-end standards.

  • Attention checks
  • Red-herring options
  • Consistency and logic checks
  • Speeding and straight-line checks
  • Open-end review and validation
  • Minimum-time thresholds

Policies and Compliance

29. Provide privacy notice link and summarize key concepts it covers.

Primary website: www.verivainsights.com

Recommended privacy notice path: www.verivainsights.com/privacy-policy

Privacy notice should cover data types, purpose, legal basis, consent, sharing, transfers, retention, rights, security controls, and complaints.

30. How do you comply with data protection laws, legal bases, breaches, transfers, and retention?

Veriva Insights aims to operate in line with UK data protection requirements and GDPR principles where applicable.

Processing uses appropriate lawful basis based on project context, with additional safeguards for sensitive data categories.

Data minimization, purpose limitation, retention controls, supplier controls, and breach escalation procedures are applied.

Where required, a designated privacy lead or Data Protection Officer can manage governance and rights requests.

31. How can participants provide, manage, and revise consent for personal data processing?

Consent may be captured at panel registration, survey entry, project-specific consent points, and recontact consent workflows as applicable.

Consent management options may include account settings, unsubscribe links, support channels, and privacy request channels.

For partner-owned sources, consent controls are handled by source owners and coordinated by Veriva Insights where required.

32. How do you track and comply with other applicable laws, including incentive-related rules?

Incentive compliance is monitored against local requirements, healthcare restrictions, anti-bribery expectations, and project-specific compliance constraints.

For healthcare projects, incentive design may require stricter governance and fair-market-value considerations.

Approved source partners are expected to comply with applicable local laws for incentive administration.

33. What is your approach to personal data of children and young people?

Research involving minors is treated as sensitive and subject to additional safeguards, including age checks and parental/guardian consent where required by law.

Veriva Insights aims to align with recognized industry guidance such as ESOMAR principles where applicable; ESOMAR membership status should be considered in progress unless formally confirmed.

Children's data is not knowingly processed without appropriate consent and safeguards.

34. Do you implement privacy by design?

Yes. Privacy is considered during project setup through data minimization, access limitation, secure transfer procedures, and risk review before launch.

Additional project-specific controls are recommended for sensitive data, healthcare, minors, product tests, and recontact studies.

35. What are the key elements of your information security compliance program?

Security controls include restricted access, role-based control where practical, confidentiality obligations, secure file transfer where required, retention limits, and incident escalation procedures.

Veriva Insights does not currently claim ISO 27001, ISO 20252, SOC 2, Cyber Essentials, or equivalent certification unless evidenced in writing.

Formal certification work is currently in progress and status can be shared once officially completed.

36. Do you certify to or comply with ISO 20252?

Veriva Insights follows recognized market research quality principles for sample sourcing transparency, respondent protection, data quality control, and responsible fieldwork.

Veriva Insights is not currently claiming ISO 20252 certification.

ISO 20252 evaluation and certification readiness work is in progress, and this response will be updated after formal certification is obtained.

Metrics

37. Which metrics can be provided to buyers in aggregate and by country/source?

Selected project-level metrics can be provided depending on source capability, country, client requirements, and contractual permissions.

Metrics Availability

MetricAvailabilityNotes
Average qualifying or completion rate, trended by monthAvailable where trackedCan be provided at project level or recurring studies.
Percent of paid completes rejected per month/projectAvailable at project levelBased on agreed rejection rules and reconciliation.
Percent of members/accounts removed or quarantinedLimited availabilityUsually managed internally by source owners.
Percent of paid completes from 0-3 months tenureSource-dependentMay not be externally available for all sources.
Percent of paid completes from smartphonesAvailable where trackedUseful for mobile-sensitive studies.
Percent from owned/branded relationships versus intercept/networkAvailable where contractually permittedMay be reported as source categories.
Average number of dispositions per memberGenerally not externally providedOften proprietary to source owners.
Average number of paid completes per memberGenerally not externally providedOften proprietary to source owners.
Active unique participants in last 30 daysSource-dependentMay be available by country/source on request.
Active unique 18-24 male participants in last 30 daysSource-dependentMay be available for feasibility support.
Maximum feasibility by country with nat-rep quotas, 7 days, 100% incidence, 10-minute LOIAvailable upon requestProvided as feasibility estimate, not guarantee.
Percent of quotas that reached full quota at deliveryAvailable at project levelUseful for trackers and multi-country studies.

Project-level fieldwork summaries can include completes, screenouts, quota performance, fieldwork dates, rejection counts, and quality notes where applicable.

Closing Statement

Veriva Insights Ltd is committed to transparent, responsible, and quality-focused online sample access. These ESOMAR 37 responses are provided to support supplier onboarding, procurement due diligence, and informed project planning.

Veriva Insights Ltd

Email: sales@verivainsights.com

Address: Siu Offices, 4-6 Greatorex Street, London, United Kingdom, E1 5NF

Website: www.verivainsights.com

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